Perform

Assessing a Company’s Capacity to get People to Perform

Once you do find the right people – an ongoing challenge in a tight labour market - retention efforts are important but so is the ability to motivate people to perform at their best.  In tourism businesses in particular it is vital to ensure that the service your people provide meets or exceeds customers’ expectations.

In tourism, it is critical that staff perform at a high level because customer service and expertise is critical to repeat business and positive word of mouth.

Indicators that your company may be having difficulty getting people to perform at their best

Indicators of “Performance” vary by company, but most can use indicators such as:

  • Repeat Customers and referral business – this can be measured through visitor surveys and customer sales records.
  • Sales per employee: Total sales divided by the number of employees, a classic measure of productivity. The higher the figure, the more output is achieved by each employee.
  • Profit per employee: Profit before tax divided by the number of employees. The higher the better and the safer the jobs.
  • Return on sales (percentage): Profit before tax divided by sales. The higher the figure, the better the performance of the organization.
  • Return on capital employed (percentage): Profit before tax divided by the total of capital employed, including assets and long-term liabilities. The higher the figure, the better use is made of capital.
  • Return on assets managed (percentage): Profit before tax divided by total tangible assets used by the business. As with the previous indicator, the higher the figure, the better use is made of capital.

Is your company a place where employees are encouraged to perform well? Find out now!

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