Careers > Director of Sales and Marketing
Director of Sales and Marketing
Industry Group: Recreation and Entertainment
Overview:
Sales and marketing directors are responsible for establishing and directing the marketing and sales activities of an organization. They may work for a company in the attractions sector, such as a zoo, museum, amusement park or heritage site, or they may work in other sectors of tourism, for hotels, resorts, tour companies, convention centres, transportation companies, etc. Sales and marketing directors direct the activities of staff involved in sales, marketing, advertising and public relations, and in doing so, they impact the direction and goals of a company. In Canada, their median hourly wage is $19.85, while their median annual salary is $62,500.
Duties:
- Assign sales territory, target groups and sales quotas
- Co-ordinate sales activities with other work units or departments
- Prepare and submit plans, budgets, progress reports and annual sales reports
- Manage human resource functions, e.g. hiring, training, performance reviews
- Research competitors’ products/services
- Develop goals and objectives, projects and priorities, and assign them to sales managers
- Develop and conduct sales campaigns and marketing and promotional plans
- May perform duties of sales manager as well
Experience:
A director of sales and marketing requires supervisory or management experience in sales, marketing, public relations and/or the tourism industry. Proof of previous sales success will be requested. Leadership and team building skills, good communications skills, human resource and financial management skills, and time management skills are also necessary. In addition, this position benefits from strategic planning and business skills, advanced sales and marketing experience, and a network of contacts. Also, knowledge of the products, the company, the competition and the industry is beneficial.
Education:
A university degree or college diploma in business administration, marketing, communications, public relations, advertising or a related field is required. Knowledge of the Director of Sales and Marketing National Occupational Standards is an asset.
Career Path:
Assistant Manager, Executive Manager, General Manager, Vice President of Sales and Marketing.
Resources: