Which one of the following steps should an event manager take to ensure event policies and procedures are effective?
Conduct research into policy development.Forward a policy summary to suppliers.Communicate them to staff and volunteers.Distribute them to the media.
An example of establishing a financial control for procurements would be to standardize which one of the following processes?
What type of plan should an event manager develop to deal with unforeseen circumstances at an event?
What is the meaning of “accreditation”?
Certification of event professionals.System to control event access.Recognition of event at national level.Legal process for approval.
What kind of marketing activity would involve organizing a reception for VIPs?
Developing a hospitality program.Co-ordinating a media conference.Implementing a publicity strategy.Managing the event sponsor process.
Why is it important to review a critical path regularly?
To evaluate the process for future business plans.To determine committee time lines and critical dates.To communicate variances with co-ordinators.To update progress and allow for necessary adjustments.
What part of developing a marketing plan requires an event manager to ask questions about age, gender, income, occupation, family structure, and recreation likes and dislikes?
Creating a strategy for the “people” aspect of marketing.Designing the graphic identification of an event.Conducting a target market analysis.Developing plans for event evaluation.
What document should be produced when finalizing an event program?
Event brochures.Detailed agenda.Action plan.Site plan.
Choose the best definition of a ‘budget’.
Strategic plan for committee operations.Record of fixed and variable costs.Overview of current assets, liabilities and equities.Financial plan covering a specified length of time.
What does an event manager need to build into the advertising strategy to help determine its overall impact?
Cost-benefit analysis.Method of evaluation.Time for market research.Monitoring system.
What are cash flow projections used for?
To determine financial obligations at a given time.To identify potential long-term growth.To balance cash account with the bank statement.To evaluate effectiveness of retail sales.
Which one of the following accurately defines ‘bank reconciliation’?
Document that lists income, expenditures and budget.Chronological listing of expected revenue and expenses.Analysis of bank expenses that vary with level of activity.Balance between bank statement and actual cash account.
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