Which one of the following steps should an event manager take to ensure event policies and procedures are effective?
Conduct research into policy development.Forward a policy summary to suppliers.Communicate them to staff and volunteers.Distribute them to the media.
Which one of the following accurately defines ‘bank reconciliation’?
Document that lists income, expenditures and budget.Chronological listing of expected revenue and expenses.Analysis of bank expenses that vary with level of activity.Balance between bank statement and actual cash account.
What are cash flow projections used for?
To determine financial obligations at a given time.To identify potential long-term growth.To balance cash account with the bank statement.To evaluate effectiveness of retail sales.
Which of the following requirements is common to planning both new and established events?
Perform feasibility study.Review existing theme and logo.Research target markets.Develop budgets.
When applying for a grant, what two items should be submitted with the application form?
Letter of recommendation and program plan.Financial statement and production schedule.Business plan and budgets.Marketing and contingency plans.
What part of developing a marketing plan requires an event manager to ask questions about age, gender, income, occupation, family structure, and recreation likes and dislikes?
Creating a strategy for the “people” aspect of marketing.Designing the graphic identification of an event.Conducting a target market analysis.Developing plans for event evaluation.
What kind of marketing activity would involve organizing a reception for VIPs?
Developing a hospitality program.Co-ordinating a media conference.Implementing a publicity strategy.Managing the event sponsor process.
What should an event manager consider when developing a food and beverage operations plan?
Event decor.Advertising media.Estimated attendance.Public relations.
Choose the best definition of a ‘budget’.
Strategic plan for committee operations.Record of fixed and variable costs.Overview of current assets, liabilities and equities.Financial plan covering a specified length of time.
What must be done after implementing a human resource plan?
Create a chart of accounts.Develop an operations plan.Establish a mission statement.Evaluate strategies.
An example of establishing a financial control for procurements would be to standardize which one of the following processes?
What document should be produced when finalizing an event program?
Event brochures.Detailed agenda.Action plan.Site plan.
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