Tourism Researcher
Tourism researchers provide market research, analysis, planning, and marketing strategies/services for tourism-related organizations. They collect, analyze, and report findings back to clients and may need to conduct comparative research studies and/or develop social economic profiles. Researchers are employed by governments, by private consulting/research firms, or by professional associations.
Duties
- Provide research, analysis, and planning services
- Identify and recommend marketing opportunities
- Prepare marketing and development strategies
- Respond to enquires regarding reports
- Design, develop, and implement projects, events, campaigns, etc.
Experience
A tourism researcher must have experience in market research or marketing, strong verbal and written communications skills, and excellent research, analytical, and planning skills. In addition, computer literacy and an extended network of contacts are helpful.
Education
A bachelor degree in economics, commerce, business, or public administration is required.