Guide the Way to a Rewarding Career
Whether you’re a career counsellor, a recruiter, or even a parent—you’re invested in helping someone find their calling and reach their greatest potential. We can help.
How do my skills transfer?
If you’re looking to move upward in your career or explore new directions, our interactive quiz can help you identify your existing skills and where they can take you.
Connect Someone with a Path They’ll Love
You’ve taken on the noble role of supporting people as they seek out their professional calling. You understand their skills, attitudes, and all the unique talents they have to offer. Now, show them what Canadian tourism can offer them.
Our resources and tools can help you match individuals to a promising career path that aligns with their goals and motivations. Help set them on an educational path to continued growth and skill-building, with exciting challenges they’re eager to master.
With case studies and stories from real-life tourism professionals in Canada, you can provide your clients with relatable role models to inspire their futures. When the potential for success can look so many different ways, a career in tourism can be a perfect fit for all kinds of talented people.
CASE STUDY
Abdullah El-Safadi: Air Canada
Not everyone is suited for a desk job. Some are compelled to never stop moving.
For Abdullah, he knew the 9-to-5 office life wasn’t for him—his deep passion for travel and exploration had already led him to visiting travel destinations all over the world. When he secured his position of Director of Community Partnerships for Air Canada, he knew he had found a career where he could truly thrive.
Featured Stories
Raw Almond / Nola
A classical pianist took a part-time kitchen job—and it changed her entire life
Learn more
Elevate and Explore Black Nova Scotia
She started a tourism business—and welcomed an entire community to Nova Scotia
Learn more
Canadian Live Music Association
How one musician’s career soared to incredible new heights
Learn moreFeatured Tools
& Resources
Is Tourism Right for Me?
Let your interests guide the way. Whether you have a love of fine foods, an eye for good art, or a thirst for adventure, there’s a career for you in tourism that will spark excitement. Find it here!
Interactive Career Map
From coast to coast, exciting career destinations and tourism opportunities await. Find them with our Tourism Across Canada Map.
How Do My Skills Transfer Within the Tourism Industry?
If you’re looking to move upward in your career or explore new directions, our interactive quiz can help you identify your existing skills and where they can take you.