Event Manager

Event managers are responsible for the planning, design, production, promotion, overall coordination, and profitability of an event. They delegate many of the tasks and then oversee and support those they delegated to. This is a creative position, sometimes allowing opportunities for testing new ideas and themes. Like an event coordinator, those who make a career of event management often move from one contract to another.


  • Determine parameters, policies, and procedures of events 
  • Plan, design, program, and produce events 
  • Develop and implement a marketing plan 
  • Develop and produce promotional materials and presentations
  • Develop a risk management plan 
  • Solicit event donors, sponsors, and participation by merchants 
  • Oversee the financial management of events


An event manager requires experience in coordinating or managing events, as well as marketing and promotional skills, problem solving and time management skills, and human resource and financial management skills. In addition, the individual must have an outgoing, people-oriented personality. Fundraising experience is an asset, as is knowledge of the local industry and area.


A diploma or degree in marketing, communications, public relations, or business is usually necessary. Knowledge of the National Occupational Standards for Event Manager is an asset. Learn more about occupational standards, training, and certification on emerit.ca