Rental Agent

Rental agents rent automobiles, recreational vehicles, boats, and other forms of transportation for private use by clients. They are employed by automobile, boat, or recreational companies at airports, resorts, and marinas. Wherever they work, their general duties are the same. Main tasks revolve around customer service skills; other duties relate to cash handling, handling rentals and returns, displaying brochures and pamphlets, and generally ensuring that the office is tidy and organized.


  • Greet customers
  • Provide information on products, availability, and rates
  • Discuss rental agreement with client
  • Process rental agreements
  • Sell insurance and check driver’s licences
  • Respond to customer complaints
  • Ensure client is escorted to vehicle and a quality check is done
  • Process payments


Professional attitude and appearance and good communication skills are required for this position. Desired skills are sales and marketing, computer, and time management skills. Customer service and cash handling experience is also valuable, as are proven good judgment and problem-solving skills. A second language is useful.


A secondary school diploma is preferred. Knowledge of the National Occupational Standards for Reservations Sales Agent is an asset. Learn more about occupational standards, training, and certification on