Tourism/Visitor Information Counsellor
Tourism/visitor information counsellors are an important link between the visitor and the service providers. They work at visitor information centres, government offices, or association offices, and provide answers to questions about the area, history, attractions, and weather. Much of their time is spent talking to guests.
Duties
- Answer questions and provide information specific to region or site
- Distribute promotional materials
- Promote tourism products
- Encourage new and return visits
- Gather information and develop new resources
- Perform administrative tasks
- May also stock and sell merchandise and process payments
Experience
Tourism/visitor information counsellors require excellent communication and customer service skills. Knowledge of attractions, events, and the local area is also required. Other useful abilities are research and recording skills, sales and cash handling skills, inventory and administrative skills, and time management. Knowledge of a second language can be helpful, especially when working in areas where travellers may not speak the local language.
Education
Completion of secondary school is required. A college diploma or vocational training in tourism is preferred. Knowledge of the National Occupational Standards for Tourism/Visitor Information Counsellor is an asset. Learn more about occupational standards, training, and certification on emerit.ca.